diff --git a/php-template/template.php b/php-template/template.php
index 2e09313..a0cea5c 100644
--- a/php-template/template.php
+++ b/php-template/template.php
@@ -16,7 +16,7 @@ if (isset($config["survey"])) {
 <!-- /wp:paragraph -->
 
 <!-- wp:paragraph -->
-<p>If a candidate does not appear on this page, it means they haven't responded to our communications. Feel free to send your local candidates the <?php echo $surveyLink; ?> and invite them to complete it, so that local residents have the information they need to identify candidates who want to build streets people love.</p>
+<p>Can't see a candidate you know is running? Candidates who don't take our survey won't appear on this page. Feel free to send your local candidates the <?php echo $surveyLink; ?> and let them know it's important to local residents that they do take part, so that we can vote for those who want to build the streets people love.</p>
 <!-- /wp:paragraph -->
 
 <?php if (isset($media["header.jpg"])): ?>